Empowering Women ThroughSafe Travel Experiences
We're on a mission to make MENA destinations accessible and safe for women travelers while supporting local women entrepreneurs and guides.
Our Mission
To create a safe, empowering platform where women can explore MENA destinations with confidence, connect with local cultures authentically, and support women-led businesses in the region.
Our Vision
To become the leading platform for women's travel in emerging markets, breaking down cultural barriers and creating economic opportunities for women across the MENA region.
Certified Safe
All experiences verified
Our Core Values
These principles guide everything we do and every decision we make
Safety First
Every experience is carefully vetted with comprehensive safety protocols and verified local guides.
Women Empowerment
We create opportunities for women to explore, learn, and connect while supporting local women entrepreneurs.
Cultural Respect
We promote respectful cultural exchange and authentic experiences that benefit local communities.
Bridge Building
Connecting women across cultures and breaking down barriers through shared travel experiences.
Meet Our Team
Passionate professionals dedicated to empowering women through safe travel
Rihab Yakoubi
Passionate about empowering women through travel, Rihab founded Rihla.ai to create safe spaces for women to explore MENA destinations.
Former tech executive with 10+ years in AI and travel industry
Amira Hassan
Expert in travel safety and risk management, ensuring every experience meets our high safety standards.
15+ years in travel safety and emergency response
Layla Al-Rashid
Curates authentic cultural experiences that respect local traditions while creating meaningful connections.
Cultural anthropologist and travel experience designer
Nour Abdel-Rahman
Develops our AI-powered trip planning technology to create personalized and culturally-aware travel recommendations.
AI researcher with expertise in natural language processing
Our Journey
From a simple idea to empowering thousands of women travelers
Foundation
Rihla.ai was founded with a mission to make MENA travel safe and accessible for women
First Partnerships
Established partnerships with verified local guides in Tunisia and Oman
AI Integration
Launched AI-powered trip planning with cultural intelligence and safety features
Regional Expansion
Extended services to 12 MENA countries with 500+ verified guides
Community Growth
Reached 5,000+ women travelers and 4.9★ average rating
Future Vision
Expanding to become the leading platform for women's travel in emerging markets
Our Impact
Creating positive change for women travelers and local communities
Economic Impact
Generated over $2M in income for local women guides and businesses across MENA
Community Building
Connected thousands of women travelers with local communities and cultures
Safety Record
Maintained a 100% safety record with zero incidents across all experiences